Concept Note

World Lipstick Day.

Content
Landscape.

Both Brands and Users can vastly benefit from Virtual Try-ons. But current solutions are either passive, static or non-scalable.

Concept
Overview.

We created a revolutionary new camera marketing tool for Maybelline
to engage users on World Lipstick Day and beyond.

Users can Try the latest shades of Maybelline Lipstick from their Facebook Camera.

Try This Effect In Facebook Camera

User
Journey.

Users will be reached on FB and IG via AR Video Ads. Influencer Posts and IGTV Live will be additionally used to promote the AR Effect.

By clicking the "Try It" button on the AR Post - users will be able to experience the Maybelline AR Effect with their FB camera.

Dashboard Overview.

Users spend an average of 1:30s interacting with
AR Effects. And with 2x amount of story impressions,
generating Brand Advocacy is easier than ever.

Case Study
‍‍
Social Check-Ins
From Walk-Ins.

Shoppers Stop engaged In-Store Visitors with an AR Contest for the
launch of Kendall and Kylie Bags.

Shoppers Stop
Engaging store visitors
with AR Contest.

2018

1

BN
People Used
AR On Social

2019

AR might be as big
or bigger than the web.

- Mark Zuckerberg

Life without AR will be unimaginable in a few years.

- Tim Cook

AR is the biggest shift in
tech since the smartphone.

- Satya Nadella

About Us

Content Marketing
Award 2019
Facebook
AR Partners.
Campaign Design

Consulting, Ideation,
Media Planning.

AR Development

3D Modelling, Rendering,
Programming, Animation.

AR Distribution

AR Ad Buy, Targeting,
Campaign Optimization.

#ARYouReady

Contact

Spriha Neogi

CoFounder, COO

spriha@atterolabs.com
+91 9987 639 337

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