Concept Note

ESL India Premiership

Overview.

Our goal is to create a differentiated Brand Presence for HyperX in ESL by leveraging our expertise in Augmented Reality.

Key Challenges For
Up-Coming ESL

Smaller Turn-Out
Poor Network Connectivity
Short Turn Around Time

AR Concept.

Engage gamers in powerful new
ways that merge the virtual and
real world.

Extend your sponsorship reach
beyond the event arena to create experiences that captivate your audience.

User Journey.

HyperX AR Effect will be distributed
via AR Ads and Influencer posts
from Team Entity.

With one tap - your users will be able to try the HyperX AR Effect from within Facebook.

When a user shares a photo or video using the AR Effect - their network
will be able to try the effect from
the shared post.

Dashboard Overview

Users spend an average of 1:30s interacting with
AR Effects. And with 2x amount of story impressions,
generating Brand Advocacy is easier than ever.

2018

1

BN
People Used
AR On Social

2019

AR might be as big
or bigger than the web.

- Mark Zuckerberg

Life without AR will be unimaginable in a few years.

- Tim Cook

AR is the biggest shift in
tech since the smartphone.

- Satya Nadella

About Us

Content Marketing
Award 2019
Facebook
AR Partners.
Campaign Design

Consulting, Ideation,
Media Planning.

AR Development

3D Modelling, Rendering,
Programming, Animation.

AR Distribution

AR Ad Buy, Targeting,
Campaign Optimization.

#ARYouReady

Contact

Spriha Neogi

CoFounder, COO

spriha@atterolabs.com
+91 9987 639 337

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